How to Create Engaging Content for Your Followers

CalendarWednesday, July 27th, 2022
UserJeff Chiarelli
View2 Min READ
people posing with facials

How to Create Engaging Content for Your Followers

people posing with facials
Wayhome Studio- stock.adobe.com

Engaging your audience on social media can feel like a part-time job. Creating content takes effort, planning, and time. If you’re one of the lucky content creators who is very knowledgeable about hair or skincare, then creating content can be thrilling because seeing someone who is passionate and experienced about any topic is exciting to behold. 

Tips for Cosmetologists to Engage Their Audience

  • Many people problematize what is happening to their once-healthy-and-shiny hair. Share tips on what could be causing dull and frizzy hair, like a poor diet, a cotton pillowcase, or excessive heat. 
  • Give a tutorial on how to achieve a voluminous blowout.
  • Don’t underestimate people’s lack of knowledge regarding tips on achieving volume and all-day hold, like using mousse on the roots or setting the blow dryer to cool to set the hair. 
  • Give a tutorial on how to cut bangs properly when the impulse strikes. 
  • Everyone loves a poll, and doing a poll on social media is a surefire way to engage your followers!
  • Give a tutorial on achieving sleek, shiny hair with the right blow dryer and techniques. 
  • Talk about brushes and all of their purposes, from a detangling comb to a ceramic round brush for blowouts. 
  • Educate your followers on why sulfate-free shampoos are better for sensitive skin.
  • We can’t emphasize enough how appreciated a short and enlightening tutorial is, so make a list of all sorts of hair-related tutorials you can do in a 30-second to 90-second reel. 
  • Give examples, preferably via a tutorial, of the various ways people can hydrate their tresses, such as using weekly hair masks or applying a condition to the hair before taking a dip in the pool.

Tips for Estheticians to Engage Their Followers

  • Share a personal story about your skin’s unique problems.
  • Share a product that you love and tag the product’s brand.
  • Do a step-by-step tutorial on your morning skincare.
  • Do a step-by-step tutorial on your evening skincare.
  • Ask your followers what their favorite skincare product is? 
  • Do an at-home facial demonstration.
  • Create a multi-image post showing the order that people should apply their skincare.
  • Coordinate with a nutritionist on social media to discuss the optimal diet for the skin. 
  •  Talk about the importance of eye cream compared to regular moisturizer under the eyes.
  • Start a beauty-related podcast and interview fellow influencers you respect and follow.
  • Do a survey on beauty-related social media–it could be anything from asking your followers how often they wash their brushes and blending sponges to how often they exfoliate.
  • Explain to your followers in a reel (with a demonstration) how many products you actually need for your skincare routine.

Justine Marjan is a hairstylist who is on most people’s radar. She generously shares tutorials on the many ways to style your hair which keeps her followers captivated and coming back for more. 

Attribution: @justinemarjan

Esthetician Liz Kennedy’s Instagram feed is chock full of golden nuggets of skin-related information. Do you want to know how Tumeric, coffee, and licorice work to depuff the eyes? Ask Liz! She’s a skincare guru who will never shy away from an engaging tutorial. 

Attribution: @lizkennedy

Naked Beauty discusses anything under the sun related to skincare, from inclusive dark-skin shades of foundation to clean, effective skincare ingredients. 

Attribution: @Nakedbeautyplanet 

Are you ready to take the next step in your beauty journey and become a certified esthetician or hairstylist? Yes? Great! Discover the right program for you at Ogle Beauty School by requesting more information today. 

About the Author

Jeff Chiarelli
Jeff Chiarelli is the Head of Marketing for Ogle School. His responsibilities include leading Ogle School's marketing and branding strategy to amplify Ogle School's passion for helping create future beauty professionals in the communities Ogle School serves.