Wella brushes off much of its competition. One of the world’s leading haircare companies, it sells professional and retail haircare products, cosmetics, and fragrances. Its Wella brand is its top seller; hair coloring products (Koleston, Wella Viva) are also leaders. Its Tondeo unit supplies professional products and appliances to salons. Wella’s fragrances include Alfred Dunhill, Anna Sui, and Gucci, among others. It offers hair colors, including temporary, semi/demi-permanent, and permanent hair colors; hair care products; blondors, lift and toning products, and wet gels; and portable permers and hair dressing appliances. The company was founded in 1931 and is based in Woodland Hills, California. The Wella Corporation operates as a subsidiary of Procter & Gamble Co.
When Dermalogica meets skin, skin health is redefined. Dermalogica is the number one choice of skin care professionals and consumers worldwide. Why? Because for over 25 years, they”ve been dedicated to delivering skin health results through education, innovation, and professional recommendation, not through advertising, frilly packaging, promises of miracle cures, or overblown hype.
Since it’s founding in the early ’90s, Bodyography Professional Cosmetics has become a leading source of products for some of today’s biggest names in makeup artistry.
Launching with a line of 24 lipstick shades, Bodyography quickly became a favorite in beauty salons, and a well-kept secret among Hollywood’s top celebrity makeup artists. Today the line has more than 300 products, with new formulas constantly being developed to reflect the very latest in cosmetics research and fashion color palettes.
Available in leading salons throughout North America as well as 5 star hotels and exclusive spa’s, Bodyography products undergo extensive testing by clinical dermatologists to ensure they meet quality standards that are among the highest in the industry.
Design Essentials (www.designessentials.com)
The Design Essentials hair care system was launched in 1990. Cornell McBride envisioned a program that combined direct distribution of premium, quality hair care solutions with the education and knowledge to effectively use them in the salon and at home. This premise inspired the collection which now includes the Therapeutics Rx, Wave by Design and Colaura brands. The products are engineered to infuse hair with a natural balance of vitamins and protein that promote movement and manageability.
American Crew (www.americancrew.com)
American Crew is more than just a lifestyle brand or a salon supplier. It’s a landmark in the history of men’s grooming. It’s the leading salon brand created for men specifically to meet the needs of stylists.
Today American Crew continues its commitment to being one of the world’s most innovative and interesting companies. Around the globe, it consistently pioneers the latest styles and the most innovative products made exclusively for men.
American Crew never forgets its job is to give men and their stylists the tools they need to create stylish, masculine looks every day.