Wella brushes off much of its competition. One of the world’s leading haircare companies, it sells professional and retail haircare products, cosmetics, and fragrances. Its Wella brand is its top seller; hair coloring products (Koleston, Wella Viva) are also leaders. Its Tondeo unit supplies professional products and appliances to salons. Wella’s fragrances include Alfred Dunhill, Anna Sui, and Gucci, among others. It offers hair colors, including temporary, semi/demi-permanent, and permanent hair colors; hair care products; blondors, lift and toning products, and wet gels; and portable permers and hair dressing appliances. The company was founded in 1931 and is based in Woodland Hills, California. The Wella Corporation operates as a subsidiary of Procter & Gamble Co.
When Dermalogica meets skin, skin health is redefined. Dermalogica is the number one choice of skin care professionals and consumers worldwide. Why? Because for over 25 years, they”ve been dedicated to delivering skin health results through education, innovation, and professional recommendation, not through advertising, frilly packaging, promises of miracle cures, or overblown hype.
MUD Make-up Designory (www.mud.edu)
MUD Partner Schools are cosmetology and esthetician institutes that offer certified MUD courses as part of their curricula. Here, students can learn the basics of the MUD approach as part of their larger cosmetologist or esthetician training.
Design Essentials (www.designessentials.com)
The Design Essentials hair care system was launched in 1990. Cornell McBride envisioned a program that combined direct distribution of premium, quality hair care solutions with the education and knowledge to effectively use them in the salon and at home. This premise inspired the collection which now includes the Therapeutics Rx, Wave by Design and Colaura brands. The products are engineered to infuse hair with a natural balance of vitamins and protein that promote movement and manageability.
Andis Company, Inc., is a leading designer and manufacturer of electric clippers and other tools for professional barbers and hair stylists. The company provides several lines of electric clippers and trimmers in various sizes for precision and maneuverability, as well a number of blade options for different hair and beard cutting and trimming requirements.