design essentials products - feature

Product Spotlight: Design Essentials

Design Essentials is an American hair care brand founded in 1990 by McBride Professional Laboratories. Building on a rich history in the natural hair care industry, Design Essentials has rapidly become one of the go-to hair care brands for black women who want to celebrate the texture and beauty of their natural hair.

design essentials products

Design Essentials Product Lines

Over the past 25 years, the Design Essentials range has expanded to around 50 different products, with something to suit every hair type and texture. Its professional-quality products are sold through e-commerce and directly to salons with the aim of cleansing, conditioning, replenishing, nourishing and revitalizing the client’s hair. The brand features a number of different product lines, including:

  • Agave and Lavender
  • Almond and Avocado
  • Coconut and Monoi
  • Design Essentials
  • Design Essentials Natural
  • Hydrience
  • Peppermint and Aloe
  • Sleek Play
  • Strengthening Therapy System
  • Wave by Design

Design Essentials Partners

The natural hair care brand is proud to form partnerships in the hair care industry to “empower and elevate” both beauty school students and salon professionals. Through these partnerships, Design Essentials is helping salons provide better service to their clients with trusted hair products. It currently partners with:

  • Indique Virgin Hair Extensions, a supplier of premium hair extensions suitable for all ages, hair types and ethnicities. It produces a wide range of extensions and exclusive collections, all of which are top quality and supreme longevity.
  • Hair Construction, a global digital platform that provides educational tools for students, barbers and hairstylists to keep their skills up to date and their businesses moving forward.

Advice by Design Essentials

If you are unsure about which Design Essentials line will be best for your hair type, the company has some great product information and style guides. Its De Natural advice hub features a guide to determining your curl type and all the product knowledge you need to create a number of different hair styles while still embracing the natural beauty of your hair.

Why Choose Design Essentials?

Design Essentials has a rich history in the natural hair care market and prides itself on giving clients both the products and knowledge to create beautiful styles that make them feel good. All products are created with a blend of natural botanicals, vitamins and proteins that’s designed to improve and restore natural hair health for radiant shine.

About the Author

Jeff Chiarelli
Jeff Chiarelli is the Head of Marketing for Ogle School. His responsibilities include leading Ogle School's marketing and branding strategy to amplify Ogle School's passion for helping create future beauty professionals in the communities Ogle School serves.