makeup products

Influencers & Makeup Products: Which Ones are Not Worth the Hype?

makeup products
White bear studio – stock.adobe.com

These days, influencers are promoting everything from coffee drinks to sandwiches to just about anything somebody will buy. With all these products being displayed, it is difficult to know which ones you can actually trust. Makeup is arguably the most hyped product by influencers. Here are the products influencers promote that are not worth the hype.

Overhyped Products

Products hyped by famous influencers such as the Kardashians and Jenners are known for constantly selling out. Social media has been a platform for influencers, and in the world of makeup, influencers are the best selling tool. For these reasons, the quality of their products may not be their biggest concern since they know their marketing strategy will still be successful. However, as makeup artists, you should have the desire to constantly experiment with makeup. This will allow you to expand your repertoire and grow not only your number of clients but the number of styles you are capable of applying. With that said, there are definitely some influencer-hyped products that are not worth the price. 

Clinique is a popular makeup product promoted by influencers that is often sold at high-end stores. However, Clinique has been reported to have numerous negative effects. For its price, the ingredients used in Clinique are sub-par and contain a variety of stripping alcohols. These ingredients can deteriorate the layers of your skin over time. That said, Clinique still sells fairly well at popular makeup stores, and some users may experience positive results they enjoy, so it really depends on personal preference. 

L’oreal is another brand that experienced backlash compared to influencer hype. Their foundation has been said to leave skin feeling dry and unmoisturized. Its mascara has also been known not to live up to the hype. Individual products such as Lash Paradise have fared better than others, and the same applies to the rest of L’oreal’s product line. 

Laura Mercier’s loose setting powder has been known to be somewhat effective. It gets mixed reviews but is expensive for what you get. Like Laura Mercier, other influencer-hyped products can be overly expensive for the product you receive. Too Faced mascara is an expensive option that has mostly positive reviews. The bottom line is that it comes down to what you are comfortable paying for with regard to the product you receive. Almost always, an extremely popular product hyped by even more popular influencers will have a price reflected by its status. 

makeup artist
undrey – stock.adobe.com

Trust Yourself As a Makeup Artist

As for makeup professionals, ultimately, you know what’s best for you and your clients. It is easy to get sidetracked by successful marketing campaigns and the words of influencers, but be sure to analyze each product as you see fit. Sometimes you will come to find harmful ingredients that deter the positive effects the product is originally intended for. If your clients come in excited about the newest influencer-hyped product, don’t be afraid to try it out, even if you’ve never heard of it. In the end, you know what’s best for you and your client and which products are simply overhyped. 

If you are constantly experimenting with different makeup products and styles, consider enrolling in Ogle School.  Ogle School is a cosmetology and beauty school that offers both part-time and full-time programs. We have nine locations across Texas in the San Antonio, Houston, Hurst, Dallas and Denton areas. Visit our website here or give us a call at 888-820-4224 for more info or to schedule a tour.

About the Author

Jeff Chiarelli
Jeff Chiarelli is the Head of Marketing for Ogle School. His responsibilities include leading Ogle School's marketing and branding strategy to amplify Ogle School's passion for helping create future beauty professionals in the communities Ogle School serves.