While spas, salons, and cosmetics have often been thought of as products exclusively for women, over the past few years, you may have noticed this changing.
For many years, cosmetic companies would only market a few cosmetic items and treatments to men. If you were looking for cosmetic products as a man, you’d probably find shaving products, some cologne, and maybe a limited selection of hair products for short cuts. Some people might look down on men who wanted to improve their looks, and barbershops have often been the only place for men’s self-care.
However, things have certainly been changing over the years. Nail salons, upscale spas, and specialty cosmetics scores have all recognized that men need cosmetic attention as much as women. And whether it’s a pedicure or a spa treatment, you’re likely to find products and services geared toward men in the modern era.
Additionally, over the last few years, men from all walks of life have started realizing that looking their best is a great boost to their self-confidence and mental health. This trend is reflected in the growth of the beauty business in this specific niche. Grand View Research has projected the men’s personal care market to grow by 9.1% by 2030, and the market is valued at $30.8 billion in 2021, a far cry from the $2.2 billion in 2006.
Both retail manufacturers and beauty professionals can capitalize on this new change in the personal care industry. By learning to specialize in men’s treatments, beauty professionals can open themselves up to new job opportunities, with boutique salons designed for men popping up across the country and many traditional salons starting to add men’s treatments to their service menus.
If you’re ready to enter the professional world, men’s treatments can be an incredibly beneficial addition to your resume.
Ready For A Shave At The Barber’s
Here are a few services you might want to consider that can help you become a men’s beautician or esthetician professional.
- Professional shave. A professional shave can be an incredible art form. If you’re hoping to become a men’s esthetician, learn the techniques of a straight-razor shave, which can be up to an hour of treatment, as well as how to trim facial hair and shave heads.
- Waxing. While waxing used to be seen as very much a treatment for women, men are exploring this field more and more consistently. From back hair removal to bikini and eyebrow waxing, men have started discovering the benefits of removing hair in unwanted places.
- Hair coloring. It’s very common for women to look into hair coloring for greying hair, but men are starting to consider the benefits of covering up their greys as well. Whether a man wants to cover grey completely or just camouflage it a little, you need the training to do it effectively.
- Massage. From sports massages to deep pressure tissue massages, athletes and other people who experience stress in our busy world have been looking for this treatment to help them relieve some of that pressure.
Men seem to be realizing the benefits of self-care, and the retail world is leading the way into a new frontier of products. This specialty is sure to be rewarding over the next few years, and it’s a good idea to look into these benefits if you’re interested in becoming an expert.
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