Business and beauty go hand in hand when using your cosmetology degree. But what does the business side hold? Learn more below on why having business classes will take your look from wow to amazing.
As a beauty professional, whether still in school or already out, you will have to find clients. Taking courses in marketing and business will allow you to learn some of the basics that come with first getting your business off the ground.
A great tool of marketing is a portfolio. A professional portfolio that is huge and creative is an amazing way to put yourself out there. It is important to have a digital copy as well as a hard copy you can take to interviews, have in the lobby of your salon, or just keep close.
Another great investment is social media. Having social media accounts that are active, creative, and full of your work will allow your name to get out there quicker by word of mouth. On the other hand, keeping a reputation on social media as a professional business is greatly important.
Accounting classes, business classes, and other classes that teach sales are essential to your schedule. Normally, a salon will sell products as well as services, which means you are dealing with contracts and sales. Knowing your way around numbers, contracts and how to properly create menu prices of your services can make or break a business.
“A successful beauty venture needs to be ahead of the trend or set the trend,” says Sophy Robson, who established her nail art company in 2005. This quote is important to keep in mind as the world around us is evolving. What is considered “in” today could be the total worst tomorrow. As cosmetologists, it is important to keep an eye on what trends are coming in, coming back and leaving. Business courses will assist in this area, showing how the history of trends works like a loop and how you can prepare for the next upswing.
Building Your Online Empire
Business courses don’t always focus on numbers, trends and graphs. It grows to much more. One topic that is essential to making your company pop is social media. Keeping your business active and moving on social media will assist in those first few years as you gain loyal customers and get the word about your company out. But posting on Twitter isn’t all there is. Apps like LinkedIn will help grow your brand and more through the awkward “what do you offer” stage a little more quickly and easily.
Hiring and Firing
What attributes should you look for in an employee that will make your business run smoothly? How do you handle hiring new people or firing old ones? Maleka Dattu, founder of Merumaya Integrative Effective Skin Care said, “Attitude and work ethic cannot be taught and in my experience is critical.” Kerie Hoy, the creator of Billion Dollar Brows, added that colleges are a great source of fresh talent, but newbies require further training. “Realise you have to dedicate two years to them,” she said. This includes in-house training, mentoring and teaching them how to work in a salon.
Learn More About Ogle School
At Ogle School, we know finding a cosmetology school near you that understands the importance of the business side of beauty is significant for the next phase in your life. Our Prosper U curriculum will engage you to think past techniques to grow your business for a lifelong career in the beauty industry.
Check out our website today to learn how to request information about our cosmetology programs and find out how you can take cosmetology classes and prepare to take the business world by storm.