It’s been said that the “post-pandemic beauty boom has arrived.” But in the Houston area, there has been a decades-long trend of increased demand for beauty services and training.
As Ogle School takes the exciting step of expanding beauty training with our new Ogle School Willowbrook campus, we’re preparing for the future of cosmetology and esthetics by training the next generation of beauty professionals.
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Beauty Training in Houston
John Blair, Ogle School president and CEO, explains, “The demand for training in hair and skin has never been greater than it is today.” The public is increasingly seeking out beauty treatments, salon services, and recommendations from style leaders.
To meet this growing demand for services, cosmetology and esthetics students are learning the skills to perform great haircuts, hair treatments, skin rejuvenation, nail services and business management skills.
The demand for beauty training is especially strong in Houston, and Houston is the #1 city in Texas for interest in cosmetology licenses. According to Google Trends search data, interest in cosmology licenses in Houston outpaced San Antonio, Dallas, Austin and other Texas cities.
How Has Interest Changed in the Houston Area?
Google search data also provides insight into how interest in beauty has grown steadily in the Houston area.
In Houston, the number of Google searches for hair is three times higher today than it was 15 to 20 years ago. Hair-related searches span a wide variety of topics, including hairstyles for long or short hair, hair dye, hair extensions, trends like ombre hair, and more.
Interest in salons has also changed dramatically. More recently, searches for salons in Houston are up five percent compared to pre-pandemic levels in 2019. This is a part of the overall upward trend that’s been happening for years. When we compare 2004 to 2021, there is 14 times as much interest in Houston salons today.
Demand for estheticians in Houston is also on the rise. There has been a steady rise through the decades, and the upward trend is accentuated by a recent surge. Searches for estheticians in Houston increased 163 percent in the past year.
These trends highlight the importance of fashion, beauty and style in Houston.
What Does It Take to Become a Cosmetologist or Esthetician?
A successful career in the beauty industry starts with high-caliber beauty training. The Ogle School curriculum prepares students through a targeted curriculum. The core is hands-on training in hair, makeup, skin and nails. Training also included concepts of beauty theory, sanitation standards, salon management, career readiness and preparing students for their Texas certification exams.
Program lengths vary based on curriculum time and class schedule.
Full time — 7 months
Part time — 13 months
- Esthetics
Full time — 6 months
Part time — 11 months
This training can lead to a wide variety of potential careers, including haircutting, hair treatments, manicures, facials, makeup artistry, nail care, salon management and more.
Do You Want to Be a Part of the Beauty Community in Houston?
A beautiful career can be just around the corner, and training at Ogle School’s Willowbrook, Texas, campus can help you get there. Request information about our nationally accredited programs in cosmetology and esthetics, or schedule a tour to find out how the North Houston campus in Willowbrook can help you achieve your career goals.
